Flying Embers is a company that was founded in Ojai, California by a team of entrepreneurs, winemakers, musicians and surfers driven to create the best tasting, highest quality and most innovative organic alcohol drinks in the world. Flying Embers got its name when they banded together during the Thomas Fires to protect everything they had been working to build. The experience gave them the name and their drive towards a purpose beyond the brews. They established the Embers Foundation to support firefighters and first responders with 1% of all sales going directly towards Rewild, Respond and Recover efforts. We take intense pride in pushing the limits of innovation in our brewing and in building our biz. Today, Flying Embers is a national brand with strong local roots in Ventura, California. This position is based out of Charlotte, North Carolina and is focused on celebrating the unique value of the brand to your local community.
Brand Specialists are the eyes, ears and heart of the Flying Embers in their local market. Their role is to engage & educate consumers on our portfolio of products, in order to drive brand awareness, product trial and sales. They’ll support both Marketing & Sales to establish best in class execution in their market across off & on-premises accounts, brand activations & events, local partnerships & opinion-leader relationships, and more.
Our Brand Specialists are magnetic self-starters with a contagious passion for the brand & possess the natural ability to engage with anyone they meet. They have deep connections in their market and endless ideas for when, where and how to authentically engage their community. They have experience identifying and executing activations through which to connect with consumers, increase brand awareness and ultimately drive rate of sale.
Your Role
- Support Sales & Marketing initiatives to drive rate of sale through consumer engagement, brand building and product trial
- Secure, plan & execute local brand activations & events, including festivals, concerts, community events, owned brand events, accounts activations, sales promotions, etc.
- Ensure best-in-class execution in on & off- premise accounts to drive sales velocity
- Identifying and securing new business accounts, including staff engagement/education, merchandizing, inventory/product orders, consumer engagement & activations
- Perform sampling & demos at priority accounts
- Execute sales initiatives and new product launches via innovative campaigns and market blitzes
- Collect consumer data and market research to provide valuable insight into product messaging and brand differentiation
- Leverage national marketing initiatives and partnerships in local market
- Mange to a budget
- Develop partnerships with local opinion-leaders, including product drops, sampling, content development
- Complete regular recaps & reporting of in-market activity and performance
Your Experience
- Must be 21+
- 1 year marketing-related experience preferred
- Connected to the local community. Able to source top notch events and introduce the brand to relevant communities, ambassadors & influential people.
- Approachable, energetic & engaging personality. Exceptional ability to interact and speak to all types of consumers.
- Passion for brand building and creative thinking/problem solving
- Ability to independently manage projects and schedule
- Ability to wear many hats and thrive in a fast-paced environment
- Extremely organized with strong project management skills and attention to detail
- Excellent verbal/written communication skills
- Sound judgement, professional maturity and responsible decision making
- Able to work flexible hours including nights, weekends, and holidays
- Reliable vehicle is required
Benefits
Our benefits package is wellness focused and comprehensive. We offer a variety of benefits to meet everyone’s need:
- Comprehensive health and wellness coverage that covers 99% of premium costs for employees
- 401k
- Flexible working environment
- Flexible Spending Account/Commuter Benefits
- Generous and flexible vacation policy
- Pet Insurance for your furry kids
- Free personal development therapy (EAP)
- Equity In The Company
- Competitive Salary
Perks
- Free Flying Embers!!!
- Company branded swag
- Brand partnership discounts with other local purpose driven companies
- Happy hours, team-building, company-sponsored events and festivals
- Casual/Creative Office Environment
Work Environment
Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions of this position. The noise level in the work environment is usually quiet. The lighting in the work environment may be dim. Candidate must be able to travel via car, train or airplane and attend events as needed.
Physical Requirements
Candidate must be able to perform physical activities which include but are not limited to lifting, bending over, kneeling, twisting, climbing on ladders, stooping, crouching, and routinely lifting up to 50 lbs. Candidates may be required to stand and or sit for various hours at a time. Prolonged periods sitting at a desk and working on a computer. Must have the physical and mental strength and endurance to be able to perform duties, as well as the ability to handle stressors of the position.